温度的变化是本次视觉设计的核心概念。首先我们通过热成像的色系让我们的品牌活动logo具有了视觉热感；然后在主视觉的创作中，我们通过冰块的融化过程来形成画面，这使得我们的主视觉和温度变化产生了非常直接的关联；再到衍生品，我们通过特调的感温油墨，使衍生品具有了热敏的交互属性。总体来说，通过视觉感受让观众直观地体会到气候变暖，就是本次视觉传达设计希望达成的主要目标。
China Climate Action Week was jointly launched by WWF Beijing Representative Office and Center for Environmental Education and Communications of Ministry of Ecology and Environment. It aims to describe the climate change in various forms, to promote the goal of carbon emissions peak and carbon neutrality, creating good atmosphere for people to participate in the discussion and to popularize climate change knowledge. The visual design takes the change of temperature as the core concept. We apply the color system of thermal imaging to give the logo a visual thermal sensation. Then we form the main visual through the melting process of ice, which creates a very intuitive relationship with temperature changes. We have made derivatives with thermosensitive interaction property by using special temperature-sensitive ink. It hopes that audiences could intuitively experience climate warming through the visual communication.
