GDC Award 2021 Competition Promotion

GDC Award 2021 赛事推广形象

GDC Award本质上是一个平台,可以把它理解成一个搜集先锋设计的发现者,或是一个观察最新设计方向的窗口。它本身并不生产趋势和标准,只是一个趋势和标准的容器。所以它的形象设计并不是要传达GDC是什么,而是GDC可以是什么。希望观者感知的核心信息是GDC的开放性和先锋性。

在这个项目中,我们没有输出任何经由我们“精心设计”的视觉,最终呈现的所有画面均是利用开源网站上的现成工具所直接生成的,并将来源网址和作者标注在画面中。这是一个可以自我生长的设计,随着不同参与者的加入而不断产生变化。

在AI人工智能对我们的不断冲击下,我们试图去探讨一个话题:在技术红利已经开始消退的当下,技术还会如何影响平面设计?

The GDC Award is essentially a platform, which can be understood as a discoverer who collects pioneering designs, or a window to observe the latest design direction. It does not produce trends and standards by itself, but just a container of trends and standards. So its image design is not to convey what GDC is, but what GDC can be. It is hoped that the core information that viewers perceive is the openness and pioneering nature of GDC.

In this project, we did not output any visuals that we "designed carefully". All the final images were directly generated using ready-made tools on the open source website, and the source URL and author were marked in the images. This is a design that can grow on its own, constantly changing as different participants join.

Under the constant impact of AI artificial intelligence on us, we try to discuss a topic: How will technology affect graphic design now that the technological dividend has begun to fade?

2021
深圳平面设计协会
深圳

2021
深圳平面设计协会
深圳
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