2018 深圳设计周的主题是“设计的可能”，“设计的可能”即是结果充满未知。我们希望创作一套开放式的展览形象，这个形象需要大众一起来完成。
我们在深圳设计周原有的LOGO中提取出概念元素，并以此元素为模数，用程序开发出一款游戏并发布在微信和网站上，然后邀请不同的设计师，设计爱好者，普通大众，这款游戏里拼出主题、人、产品、建筑、城市等图形，游戏中拼好的图形可以保存在程序后台，观众可以点赞平台上的作品，我们挑选后台数据点赞量高的作品作为设计元素用于户外广告及印刷物料。在展览现场也有同样的装置让观众参与互动。
The theme of 2018 Shenzhen Design Week is “Possibilities of Design”, which indicates that the outcome of design is full of the unknown. We want to create a set of exhibition images that are open to the public and invite them to complete the design together. We extracted the conceptional elements from the LOGO of Shenzhen Design Week, based on which we developed a game App and launched it on Wechat and the Internet. Then we invited pofessional designers, design lovers and the general public to play the game, in which they could form graphics such as characters, people, products, architectures or cities etc. The graphics were then saved and submitted to the background. Views could give likes to the works posted in the App. We then chose the works that gained more likes as the design elements and used them on outdoor advertisements, publicity materails and other relevant objects. At the exhibition site, we provided devices that were developed out of similar concept for the visitors to have an interaction.
